Sic Mundus Creatus Est
Thus the world was created.
The Design Process
My process begins with understanding the user through research and clearly defining the problem. I then explore potential solutions through collaborative brainstorming and sketching, followed by prototyping and testing the most promising ideas. While keeping accessibility in mind this iterative cycle of feedback and refinement allows me to efficiently optimize designs and ensure the design truly addresses the user need.
EMPATHIZE
•
DEFINE
•
IDEATE
•
PROTOTYPE
•
TEST
•
EMPATHIZE • DEFINE • IDEATE • PROTOTYPE • TEST •
EMPATHIZE
It starts with the empathize phase of design Process, I seek to understand my users through a variety of research methods, including interviews, empathy maps, and user personas.
The goal of empathizing is to understand users' problems, wants, needs, and situations in order to design a product that works for them and creates an enjoyable experience. Throughout this phase, I try to understand users as deeply as i can while still working within key business requirements, like timeline and budget.
DEFINE
Next is define phase of design process, i build on business requirements and empathy work to state a series of specific problems that my design addresses. These problems emerge from a thorough understanding of who users are and how they experience the product, including the specific tasks they encounter and the feelings they bring to those tasks to achieve their goals.
IDEATE
In the ideate phase, I brainstorm lots of possible solutions to the user problems I’ve identified. I use brainstorming and research techniques like “How might we?” (HMW), Rapid Sketching, competitive audits, and SCAMPER. It is a fun, creative, and judgment-free process: The more ideas, the better! Once the ideas are out there, I take time to check possible solutions against my project’s business requirements. Ultimately, my goal is to choose the solution that will satisfy requirements while also working best for users.
PROTOTYPE
It is a cyclical and iterative process that requires me to revisit the different phases as needed. In the prototype phase, I create a model of the product. To do this, I use various practices such as:
Information architecture
Sitemaps
Wireframing (paper and digital)
Lo-fi prototypes
Hi-fi prototypes
The goal of prototyping is to have a model to test and gain feedback on. The prototyping and testing phases of design process work in tandem.
TEST
In the test phase, the goal is to refine the prototype as I gain insight into whether or not it solves the defined problem. Once the testing is done, the prototype will be finalized, and the prototype will move on to the developers, who will turn the design into the actual product.