Introduction

Purpose of Presentation

I have created this website to showcase my UI design skills, demonstrating the ability to design across multiple platforms, including websites, tablets, and mobile devices.

Problem Statement

Challenges Users Face

  • Difficulty in managing personal finances due to overwhelming or overly complex tools.

  • Lack of intuitive platforms that provide financial insights in a user-friendly manner.

  • Inability to track investments and expenses in a centralized way.

  • Frustration with delayed or missed bill reminders.

Design Approach

Core Principles

  • Simplicity: Minimalistic layouts that prioritize ease of use and navigation.

  1. Accessibility: Designed to be inclusive, ensuring usability for people with disabilities.

  2. Responsiveness: Optimized designs to adapt seamlessly across different screen sizes and devices.

Website

The homepage begins with a prominent hero section featuring the headline “Effortlessly manage your personal finances,” accompanied by call-to-action buttons encouraging users to download or explore more about the platform. Following this, a social proof section highlights endorsements and partnerships with trusted brands.

Conclusion

Bazaarly is a thoughtfully designed financial management website that prioritizes simplicity, accessibility, and functionality. Its clean, responsive design ensures an intuitive user experience across web, tablet, and mobile platforms. By highlighting essential features and offering multiple formats, it addresses the key pain points of financial management with efficiency and elegance.

Project Overview

The project is a financial management website called Bazaarly, designed to encourage users to download financial management software. The website is optimized for web, tablet, and mobile platforms. The software itself is available in three forms: desktop application (Windows and Mac), web browser extension (Opera, Safari, Chrome), and mobile app (iOS and Android).

Market Gap

Bazaarly bridges the gap with a clean, simple design, offering users a straightforward finance management tool without overwhelming them with excessive information or features.

Key Deliverables

Wireframe

Target Audience

  • Individuals looking for simple and efficient tools to manage their personal finances.

  • Professionals seeking insights into investments and expense tracking.

  • Small teams and businesses requiring budgeting tools.

  • Beginners and experienced investors looking for guidance through data-driven insights.

The homepage also includes a Special Features section that outlines key functionalities like financial insights, expense tracking, and budgeting tools. A Choose Us section emphasizes unique benefits, such as seamless payment tracking, along with a marketing message that reinforces the platform's value. The page concludes with a footer containing navigation links, contact information, and social media handles.

The Product Page introduces the two flagship offerings: Budget Master Pro and InvestSmart Advisor, alongside a FAQ section addressing common user questions.

  • Wireframing: Developed detailed wireframes showcasing layouts and user flows for web, tablet, and mobile platforms.

  • UI Components: Created reusable design elements such as buttons, typing fields, search boxes, headers, and footers tailored for different devices.

The Blog Page contains educational content aimed at enhancing users’ financial literacy and decision-making skills.

The Apps Page showcases the software’s availability in various formats, including desktop (Windows and Mac), web extensions for multiple browsers, and mobile apps for iOS and Android.

Finally, the Pricing Page presents two subscription plans: a Starter Plan for individual users and a Team Plan tailored for small businesses or groups. Together, these pages ensure a cohesive, user-friendly experience across devices, emphasizing functionality and ease of navigation.

Mobile and Tablet Design

Bazaarly’s mobile and tablet designs ensure a seamless experience across devices.

The mobile interface prioritizes vertical scrolling with touch-friendly elements like large buttons and collapsible menus for easy navigation.

On tablets, the design utilizes the larger screen to present more content in a well-organized layout, maintaining clarity and usability. Both versions emphasize simplicity and responsiveness, offering consistent functionality on the go.

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The Bridge

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My Design Process